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TF Designs




Category: Logo Design, Letterhead Design, Sticker design, Mailing sticker design, Business card design – New York & New Jersey USA
Client: TF Designs – New York, New Jersey USA

TF Designs are an interior design company who create amazing interior designs for high end clients in New York, New Jersey and indeed many other states in the United States. The brief for the team at designwest (USA) was to move the old/existing brand on – which was on reflection quite blocky – to a more stylish feminine style which would reflect the very essence of the business owner – Tracy Fochesto who is herself a really talented designer with a very keen eye for design. Tracy having a very keen eye for design probably made our job a little easier to a degree. The elegant logo design itself for Tracy features a stylized ‘t and f’ with a number circular dots which were created to give the logo a very luxurious feel almost as if it was taken from a piece of jewellery. The colours that were used were taken from the older TFDesigns logo though we added a new layer of colour in the gold which really works well with the aubergine and silver colours already in place. Our qualified graphic designers really enjoyed creating the word-mark style logo design for this New York and New jersey based designer and her team and indeed in the process created over 30 combinations of typographic styles for TF which were narrowed down to the chosen design. Designwest are in the process of creating a motion video and website design for Tracy and TF designs at present so watch this space for more creative greatness from TF Designs.


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Posted in Brand Identity, Business Card/Stationary Design, Identity Design, Label Design, Latest Work, Logo Design, Uncategorized, Wordmark Identity
Declan and his team have been a pleasure to work with in every aspect. We first went to them to get a quote for setting up our Direct 2U Furniture and Big Red Barn websites and to design our logos after getting several from all kinds of company’s across Ireland and not really satisfied by any of them except Designwest. I was given a free consultation which was very helpful, I explained what we needed and how much we had to spend, Jessica was able to advise me where we needed to make changes and how she would do it. We were very happy with the price and the job itself was exactly what we wanted and more. The after service was also outstanding, I was given several feedback meetings which let us know where the site was being looked at. How long each user stayed on our site & even which country they viewed it from. Any changes or updates I wished to add where up in a flash. I would have no hesitation in recommending the Designwest team for their outstanding work and customer services.
Direct 2U Furniture
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