Packaging Design

Packaging Design | Never Underestimate it's Influence

Packaging Design at Designwest

As a packaging designer, you must dress to please but without being too innovative or aesthetically dissimilar to the product within.

However, in order to create innovative solutions that address concerns such as user experience, sustainability, shipping, food safety, and more, creativity is required.

People may not think about packaging designers when they buy a product or receive a present, but they are there, managing the process from concept to shelf.

Packaging design is important, in case you haven’t noticed over the last few years. The ability to stand out on store shelves is a secondary function of packaging design.

It is arguably the single most essential stage in developing a brand following and, as a result, generating revenue for firms that sell physical items.

It is the act of creating packaging that protects and confines your goods while simultaneously serving as a marketing tool.

Previous slide
Next slide

What is it?

It focuses on producing a product’s wrapping or container that is not just attractive, but also innovative, interesting, and, more recently, self-sustainable. Packaging designers are aware of the brand and its visual identity, as well as the target demographic and what they expect from a product.

In terms of look, touch, and function, as well as how the package functions on the shelf and how it fits into a larger product range, our designs brings brands to life in immediate and engaging ways.

Why choose us?

With so many goods to choose from when we go to the store on a regular basis, it’s refreshing when a product manages to capture our attention with its distinctive packaging.

It’s not only exciting for the designers to take use of the limitless creative flexibility that packaging design provides; it’s also sensible for the customer. The greatest and most innovative package concepts begin with the product itself, using it as a source of inspiration for the packaging.

Innovative packaging allows companies to pique consumer interest when new products arrive on shop shelves on a regular basis (a 2018 survey found a 15.5 percent rise in active craft distillers from the previous year).

Effective package design is a huge design issue, especially in industries with a lot of rivalry, like food and beverage.Designers must create something that is both clear and appealing, as well as functional and unique, as well as appealing but not overpowering.

kelly kettle packaging
Relish To Go Soup designwest ireland 1 1024x987

Packaging Design

Packaging design entails not just the creation of visuals, but also the creation of the actual container in which a buyer purchases a product. It is important not only for the product but also for the firm as a whole since it serves as a memorable representation of the brand.

A product can be thrown inside a cardboard box and called a package by anyone. But, if you were faced with a shelf full of cardboard boxes, what criteria would guide your decision? It makes it simple to distinguish between items and the brands from which they differ.


Contact us today if you are looking for a new video production project. Check out our other latest work and let us know what we can do for your business. To see other examples of our work, check out our servicespage. We also have aFacebook pagewhere you can see our other work and contact us for a quote.

Email us or call us on 0949382000. Or fill out the form below!

Got a project to discuss?

Let's Talk!

At Designwest we work with a wide range of clients, form start-ups and SME’s to public sector and large cooperations, both domestically and overseas. Whatever of the size of your business, we are here to help you bring your vision to reality. Get in touch and let’s discuss how we can help!