Packaging Design at Designwest
As a packaging designer, you must dress to please but without being too innovative or aesthetically dissimilar to the product within.
However, in order to create innovative solutions that address concerns such as user experience, sustainability, shipping, food safety, and more, creativity is required.
People may not think about packaging designers when they buy a product or receive a present, but they are there, managing the process from concept to shelf.
Packaging design is important, in case you haven’t noticed over the last few years. The ability to stand out on store shelves is a secondary function of packaging design.
It is arguably the single most essential stage in developing a brand following and, as a result, generating revenue for firms that sell physical items.
It is the act of creating packaging that protects and confines your goods while simultaneously serving as a marketing tool.