The CCMA awards brief was a job that we at Designwest really enjoyed getting our teeth stuck into. For this logo design we really had a clean sheet to work off as the previous designs that had been used for CCMA did not have a specific logo design or branding design concept. The end design is a very clever logo design – the outline of a figure, symbolizing a winner, is created in the negative space of a series of keywords that reflects the values and goals of the CCMA. The asterix which replaces the head of the person refers back to the line ‘people promoting excellence’ which is the embodiment of the awards. The project also required press ad design, booklet design, brochure design, menu design and many other elements. We originally created the CCMA logo design in 2009 and still work with CCMA for the awards ceremony every year, most recently in 2012.