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ARO Logo Design












Client: ARO Contracting

Job Type: Logo Design

ARO contracting based in NYC city were looking for a smart and professional logo design and contacted the talented graphic designers at Designwest and Motion Monsters to help them with this creative logo design. The Designers at Designwest were of course to happy to help. The logo design is a wordmark style and our designers custom created this wordmark completely from scratch and custom developed this font style which means it is completely unique. The logo design itself features The Letters for ARO in Uppercase style letters that blend into each other and make a really unique logo. The coloring is based on concrete which is what the company works within that they create superstructures in New York city from the ground up.

A great logo design is essential to cement a company’s brand identity and give them a base for all their other marketing projects and we hope we have given ARO Contracting the best start possible. We will be working with ARO into the future to create their website design and promotional video when they are ready for the next stage of their creative journey.

If you’re looking for promotional videos or motion design why not check out our sister company Motion Monsters

If you’re looking for bespoke signage solutions why not check out our other sister company Signwest




Posted in Brand Identity, Latest Work, Logo Design, Wordmark Identity

TF Designs




Category: Logo Design, Letterhead Design, Sticker design, Mailing sticker design, Business card design – New York & New Jersey USA
Client: TF Designs – New York, New Jersey USA

TF Designs are an interior design company who create amazing interior designs for high end clients in New York, New Jersey and indeed many other states in the United States. The brief for the team at designwest (USA) was to move the old/existing brand on – which was on reflection quite blocky – to a more stylish feminine style which would reflect the very essence of the business owner – Tracy Fochesto who is herself a really talented designer with a very keen eye for design. Tracy having a very keen eye for design probably made our job a little easier to a degree. The elegant logo design itself for Tracy features a stylized ‘t and f’ with a number circular dots which were created to give the logo a very luxurious feel almost as if it was taken from a piece of jewellery. The colours that were used were taken from the older TFDesigns logo though we added a new layer of colour in the gold which really works well with the aubergine and silver colours already in place. Our qualified graphic designers really enjoyed creating the word-mark style logo design for this New York and New jersey based designer and her team and indeed in the process created over 30 combinations of typographic styles for TF which were narrowed down to the chosen design. Designwest are in the process of creating a motion video and website design for Tracy and TF designs at present so watch this space for more creative greatness from TF Designs.


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Posted in Brand Identity, Business Card/Stationary Design, Identity Design, Label Design, Latest Work, Logo Design, Uncategorized, Wordmark Identity

Lexington Maintenance

lexington maintenance logolexington maintenance business cards

Category: Logo Design/Brand Identity Design – Word Mark Logo – New York, NYC, USA.
Client: Lexington Maintenance, Manhattan, New York City, NYC, USA.

Lexington Maintenance provide complete curtain wall, windows and aluminium façade installs into high rise buildings in Manhattan. Here is a clean and stylish word mark style logo design, identity design Designwest have just created for Lexington Maintenance who are the sister company to Time Square Construction – both based in Manhattan in New York city. Designwest USA were tasked with creating a brand identity design, word mark design for this company – whose director is actually from County Kerry – and for all three of the sister companies which would work well together in terms of colors and styling but which would be visually different in their own right when viewed separately.

The logo design or identity word mark design(s) for this huge New York based Construction Company who are responsible for building and maintaining many of the famous buildings on the Manhattan skyline was created by our qualified graphic designers using clean and modern typography – our designers love typography work! Our graphic designers decided to use a gradient style logo for the in-house printed materials and fax heads, envelopes etc. because the business cards are being printed with an actual foil onto really stiff dark card which will give the cards a real premium look and feel.

Lexington Maintenance are one of our favourite clients in New York – so easy to deal with and they keep us busy with lots of projects – Designwest USA will be creating their new website and motion promotional video having already designed and developed the website design and motion video promo design  for their sister parent company Time Square Construction.

If you are based in New York or Ireland and are looking for a unique identity, word mark style logo, branding package or straight up logo design call us today and we will be delighted to help you on your way to greatness! Contact designwest today on: +353 (0) 94 938 2000 or email us at




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Posted in Brand Identity, Latest Work, Logo Design, Wordmark Identity

The Hanley Group Inc.


Category: Logo Design/ Brand Identity Design – Word Mark Logo – New York, NYC – USA.
Client: Hanley Group Inc., New York, NYC – USA

The Hanley Group are a high end construction company based in New York in the USA. The group approached us at designwest to create a brand new Logo Design / Branding Identity which was really reflective of their premium and modern style of work. Our qualified graphic designers quickly decided that the best approach to creating something really great in terms of a modern and contemporary Logo Design / word mark design  for the New York based company was to create a word mark style logo which is mainly typographic in style in that it uses lettering styles as its main focus. The designers created a number of options for the client in terms of logo / typography styles but we had a favourite in mind which we proposed to the client and which was agreed. The chosen word mark logo design was then implemented /designed onto a background of wood which has a filter of colour overlaid onto it. The client was absolutely thrilled with the results – so much so they gave us the job of creating a brand identity for one of their other New York based companies which is currently in progress! Contact designwest today about how we can help you with your logo / brand identity on: 094 93 82000 or email us at



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Posted in Business Card/Stationary Design, Identity Design, Latest Work, Logo Design, Print Design, Wordmark Identity
We’ve always been extremely impressed with Design West both in terms of the quality of their work and their professionalism.  They have a creative ‘streak’ that is hard come by these days and the ability of Declan and the team to met our deadlines has always been impressive.  Their simply yet highly effective approach has meant that we’ve been customers of Design West for over six years and I’ve no doubt that we will continue to avail of their services going forward
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