Murphy Mulhall Brochure Design Dublin is a recent commercial brochure project delivered by Designwest for Unit 278, Blanchardstown Corporate Park, County Dublin. While the project focused on a specific 4-page property brochure, the real story here is about design thinking, commercial positioning, and how strategic brochure design in Dublin still influences perception, enquiries, and deal momentum.
This was not a template layout exercise. It was a carefully constructed commercial asset designed to support property marketing, reinforce brand credibility, and present a premium turnkey office in a competitive Dublin market.
If you are an Irish SME, marketing manager, or property professional considering brochure design in Dublin or nationwide, this breakdown will show you what professional design actually involves — and why it matters.
Project Context: Murphy Mulhall & Unit 278
Murphy Mulhall, based in Dublin 4, engaged Designwest to design a bespoke 4-page brochure for:
Unit 278
Blanchardstown Corporate Park II
6,160 sq. ft (572.3 sq. m) GIA
For Sale
As outlined in the final brochure
Unit 278 Blanchardstown Corpora…
, the property offers:
- Two-storey office building
- Corner unit position
- 13 dedicated surface parking spaces
- Modern fit-out
- Solar panels
- BER B2 rating
- Vacant possession
Professional photography had already been commissioned. The office presented in excellent condition. The design needed to match that standard.
The brief was clear:
Create a high-quality brochure that reflects the commercial strength of the asset, applies a specific approved visual reference style, and incorporates a customised map element.
Why Professional Brochure Design in Dublin Still Matters
In Irish business, especially in commercial property and B2B marketing, print is not dead. It has evolved.
A professionally designed brochure:
- Supports email campaigns
- Reinforces digital listings
- Strengthens brand authority
- Anchors meetings and viewings
- Increases perceived value
In Dublin’s competitive commercial market, perception influences pricing confidence. A weak brochure reduces credibility. A strong one elevates it.
This is where brochure design in Dublin becomes strategic rather than decorative.
The Design Strategy Behind This Dublin Brochure
Strong Typographic Hierarchy
On the cover (Page 1
Unit 278 Blanchardstown Corpora…
), the numeric emphasis on “278” anchors the layout. It immediately establishes identity and scale.
The hierarchy follows a deliberate flow:
- Unit number
- Location
- “For Sale”
- Size in sq.ft and sq.m
- Key selling features
Nothing competes visually. Everything earns its place.
Controlled Colour Palette
The brochure uses:
- Deep navy as the dominant tone
- Cyan accent lines and iconography
- Clean white negative space
Navy signals authority and stability. Cyan introduces clarity and modernity. White space communicates confidence.
In commercial brochure design Dublin clients often default to corporate greys. We deliberately avoided that.
Custom Map Design – Elevating Property Marketing
One of the most important upgrades in this Murphy Mulhall brochure design Dublin project was the bespoke location map (Page 2
Unit 278 Blanchardstown Corpora…
).
Rather than inserting a generic map screenshot, we created a stylised, brand-aligned graphic map that communicates:
- M50 connectivity
- N2/N3 access
- Proximity to Dublin Airport
- Transport infrastructure
- Surrounding commercial context
This matters because:
- Location is the primary decision driver
- Generic maps reduce perceived quality
- Custom graphics increase brochure value
For Irish businesses investing in brochure design, small upgrades create major perception shifts.
Information Architecture & Layout Decisions
The Location Narrative
Page 2
Unit 278 Blanchardstown Corpora…
structures the location story in three layers:
- Strategic positioning
- Connectivity
- Nearby occupiers
The text highlights well-known brands including Bristol Myers Squibb, HSE, Bank of Ireland, Maersk, Nike. This is social proof embedded within layout.
Buyers scan first. Then they read.
We designed for that reality.
The Opportunity Section
Page 3
Unit 278 Blanchardstown Corpora…
presents “The Opportunity” clearly:
- Turnkey condition
- Vacant possession
- 13 car spaces
- Sustainable design
The accommodation schedule is cleanly formatted for readability at arm’s length.
Ground Floor: 284.7 sq.m
First Floor: 287.6 sq.m
Total: 572.3 sq.m
Tables must be readable without squinting. That is design discipline.
What Irish SMEs Can Learn From This Project
This project may be commercial property-focused, but the principles apply to:
- Corporate profile brochures
- Annual report design
- Investment memorandums
- Public sector publications
- SME capability statements
Strong brochure design in Ireland involves:
- Clear hierarchy
- Controlled colour systems
- Structured information flow
- Professional image integration
- Print-ready accuracy
- Digital compatibility
Whether you are in Dublin, Mayo, Galway, or Cork, the standard should be the same.
Visual Concept for This Blog
Hero Image Description:
High-resolution mock-up of the Murphy Mulhall Unit 278 brochure laid flat on a contemporary architectural desk surface with drafting tools and a laptop displaying the PDF version.
Alt Text:
Murphy Mulhall brochure design Dublin by Designwest showcasing commercial property marketing and bespoke map design for Unit 278 Blanchardstown Corporate Park.
Designwest: West of Ireland Based, Working Nationwide
Designwest is proudly based in the west of Ireland. We are not a Dublin-only studio. We operate nationally, including Dublin and County Dublin, with clients across property, public sector, and SMEs.
That geographic grounding gives us:
- Perspective beyond capital city trends
- Commercial pragmatism
- Clean, modern execution
- Structured design systems
Our services include:
- Brochure design Dublin
- Annual report design Ireland
- Government report design
- Corporate branding
- Website design
- UX / UI design
- Digital marketing
You can view more work here:
https://designwest.ie/blog/
FAQs: Brochure Design Dublin & Ireland
Why is brochure design important for professional service firms?
A professionally designed brochure helps communicate expertise, build credibility, and present key services in a clear and engaging format. It can support marketing, client meetings, and business development efforts.
What makes an effective corporate brochure?
An effective corporate brochure combines clear messaging, strong branding, professional design, high-quality imagery, and a logical layout that guides readers through the content.
How can a brochure strengthen a company’s brand?
A brochure reinforces brand identity through consistent use of colours, typography, imagery, and messaging. It helps create a professional and memorable impression for potential clients.
What information should be included in a business brochure?
A business brochure should typically include company information, services, key benefits, case studies or achievements, contact details, and a clear call to action.
Is print brochure design still relevant in 2026?
Yes. While digital marketing is essential, printed brochures remain valuable for networking events, client presentations, exhibitions, direct mail campaigns, and face-to-face meetings.
What is the difference between a brochure and a company profile?
A brochure is usually designed to promote specific services, products, or campaigns, while a company profile provides a broader overview of the organisation, its history, values, and capabilities.
How does professional brochure design improve customer engagement?
Professional design improves readability, highlights important information, and creates a visually appealing experience that encourages readers to spend more time with the content.
Can a brochure be designed for both print and digital use?
Yes. Modern brochures are often created in formats suitable for both print and digital distribution, allowing businesses to share them online, via email, or as downloadable PDFs.
How long does it take to design a professional brochure?
The timeline depends on the brochure’s size, content requirements, revisions, and approval process. Most projects take anywhere from a few weeks to several months.
What are the benefits of working with a professional brochure designer?
A professional designer ensures the brochure aligns with your brand, communicates your message effectively, and delivers a polished, high-quality result that supports your marketing objectives.
How often should a company update its brochure?
Businesses should review and update their brochures whenever services, branding, company information, or market positioning changes. Many organisations update brochures annually to keep content current.
What role does brochure design play in business marketing?
Brochure design supports marketing by presenting information in a structured, persuasive format that helps educate potential clients, build trust, and generate enquiries.
How can a professionally designed brochure help win new clients?
A professionally designed brochure helps win new clients by clearly communicating a company’s expertise, services, and value proposition while creating a strong first impression that builds trust and credibility.
Author
Designwest Editorial Team
Designwest is an Irish creative agency based in the west of Ireland delivering branding, brochure design, annual report design, and website design services nationwide.
Ready to Strengthen Your Brochure Design?
If you are planning a brochure in Dublin or anywhere in Ireland and want design that reflects commercial quality and strategic thinking, speak to Designwest.
Contact Designwest today to discuss your brochure, annual report, or corporate publication project.
