At Designwest, we continue to deliver high-quality graphic design work for Irish organisations and public consultation projects. One of our latest projects involved creating a range of visual communication materials for AtkinsRéalis on behalf of Iarnród Éireann (Irish Rail), as part of the Kylemore Station Public Consultation campaign. This included an A4 public information leaflet, an A3 poster, and a compact newspaper advert. Each piece required careful design thinking to communicate clearly, encourage public participation, and meet accessibility standards.
Graphic Design Brief: Clarity, Compliance and Engagement
Our graphic design team was commissioned to develop a cohesive set of materials that would work across different sizes and mediums. The campaign aimed to raise awareness of the proposed Kylemore Station project in Dublin 10, which forms part of Irish Rail’s long-term infrastructure strategy. Public engagement was a core goal, so the visual design needed to feel professional, accessible, and easy to digest at a glance.
A4 Leaflet Design – Public Consultation Brochure
The 8-page A4 Public Consultation Brochure served as the main printed asset. This was more than just a leaflet—it had to visually carry complex data including:
- Project background and policy context
- Maps of the preferred station location
- Platform layout diagrams
- CGI renderings of the future station
- Public feedback contact details
Designwest implemented a clean, structured layout with plenty of white space and intuitive page hierarchy. Key technical data was translated into easy-to-follow visual content using icons, charts, and station maps. This was not just about aesthetics—our layout directly supported accessibility and reader comprehension, especially important for public-sector communication.
A3 Poster Design – Key Messaging in a Large Format
The A3 Public Consultation Poster was designed to catch attention in libraries and community spaces. Our designers focused on bold typography, clean bilingual messaging (English and Irish), and large-scale mapping to convey essential project information. The layout is modular and highly legible, ensuring the content can be scanned quickly by a passer-by while still delivering the key message: “Have Your Say.”
Compact Newspaper Advert – Targeted and Precise
We also developed a 156x260mm press advert designed to run in local newspapers. This compact format required efficient use of space without compromising readability or tone. We condensed the messaging while keeping the design consistent with the larger-format materials. By balancing type size, layout structure, and bilingual content, the final result was both eye-catching and informative.
Our Approach to Data Visualisation
One of the more technical aspects of this project was our use of data visualisation in print design. From platform measurements to project timelines and integration plans with future Luas and BusConnects networks, we took dense planning data and distilled it into digestible graphics. This ensured local residents—many of whom may not be familiar with transport strategy—could understand the proposals without confusion.
Why Graphic Design Matters in Public Infrastructure Projects
When designing for large-scale infrastructure projects like Kylemore Station, clarity and trust are everything. Our role was to bring professional design standards to the communication materials—ensuring that every word, map, and graphic helped foster transparency, accessibility, and public confidence.
This is where great graphic design in Ireland makes a difference. It’s not just about how something looks. It’s about helping people connect with information that affects their lives.
Work Like This is What We Do Best
At Designwest, we work with organisations across Ireland to deliver:
- A4 leaflet design for public engagement
- Poster design for community awareness
- Data visualisation in print materials
- Bilingual document design for state and semi-state bodies
We’ve worked with local authorities, transport providers, and national organizations to ensure their materials are not just printed but understood. Get in touch to see how we can make your communications clear and impactful
If your organization needs to communicate clearly, strategically, and visually—talk to us.
FAQs – Graphic Design Services Ireland
What sectors do you work with for A4 leaflet and poster design in Ireland?
We work with public sector bodies, infrastructure firms, transport organisations, GAA clubs, NGOs, and community groups across Ireland.
Do you provide bilingual design services for Irish projects?
Yes. We regularly produce bilingual documents and signage in both Irish and English, ensuring consistency and accessibility.
How do you approach data visualisation in leaflet design?
We simplify complex information using maps, infographics, icons, and structured layout systems tailored for Irish audiences.
Can you help with large print runs or just design?
We offer full design services and can also manage print production if required.
Where are your graphic designers based?
Our team is based in Ireland, with experience working across Dublin, Mayo, Galway and nationally.
Do you handle both digital and print formats?
Yes. We design for both print and digital, ensuring your assets are consistent across platforms.
What’s included in an A4 leaflet design project?
We include layout planning, content structuring, iconography, map/diagram integration, and print-ready artwork.
Can you create custom infographics for Irish clients?
Yes, we specialise in bespoke infographics that help simplify dense content for Irish business and public sector clients.
How long does a typical poster design project take?
Depending on feedback loops, usually 3–5 working days for first drafts, with final delivery shortly after approval.
What formats do you deliver final artwork in?
We supply print-ready PDFs, editable source files (if required), and optimised versions for digital use.
Is your work accessible for public consultations?
Absolutely. We follow accessibility guidelines for type size, contrast, reading flow, and bilingual layout design.
Do you offer design services for tenders or RFT submissions?
Yes. We’ve helped many Irish clients produce polished, professional submissions that stand out.
Can you work within government brand guidelines?
Yes. We’ve worked on dozens of government-funded projects and can align with local, national, or departmental brand frameworks.
Do you design bus shelter ads, display boards or pull-up banners?
Yes. We create all types of print formats including large-format public information displays.
What makes your graphic design services different?
We blend local knowledge, national experience, and clear communication design to produce results that resonate across Ireland.
Can you work to tight deadlines?
We can usually accommodate tight timelines—especially for public notices, campaigns, and time-sensitive announcements.
Do you provide design-only or design + copywriting?
We provide both. If you need help refining your message, we can support content editing alongside design.
Do you charge by the hour or by the project?
We quote based on scope. Smaller jobs are often fixed-rate; larger design projects are quoted by estimated hours.
Do you offer discounted rates for community groups or charities?
Where possible, yes. We’re happy to discuss community-focused pricing for qualifying organisations.
Designwest – Graphic Design Ireland that delivers clarity and results.
Ready to talk about your next print or public engagement project? Get in touch with our team today.
