Burning of Green Waste — Promotional & Animated Video Design for Roscommon County Council (Ireland)
Designwest produced a clear, fast-moving animated promotional video for Roscommon County Council to tackle a common misconception head-on: burning green waste is illegal—on farms and in gardens—and harmful to health and the environment. Built in our case-study style, this project shows our end-to-end capability in Promotional Video Design Roscommon and Animated Video Design Ireland (including Dublin)—
The Animated Video Project Brief
The council needed a short, shareable explainer that would:
- Define what counts as green waste (hedge cuttings, windfall, branches/leaves, rushes, brush, etc.).
- State plainly that The Animated Video Project Brief on the farm or at home.
- Explain the health and environmental risks (e.g., dioxins, nitrogen oxides, carcinogens, carbon monoxide; respiratory problems).
- Offer practical, legal alternatives (chipping, mulching, composting, biodiversity piles; or authorised waste collectors).
- End with a legal warning (penalties: fines up to €5,000 or up to 12 months in prison) and a QR-code CTA to the council website for waste and recycling guidance.
Target runtime: ~65–75 seconds to suit social placements and community screenings.
Our approach: from policy to watchable story
We shaped a scene-based narrative that moves quickly, keeps copy tight, and finishes with a clear next step.
1) What is green waste?
Split-screen scenes cover garden trimmings, farm hedge-cutting and windfall; we name examples (wood, trees, leaves, rushes, brush). The VO lands the key point: burning green waste is illegal.
2) Health & environmental impact
Burning scenes transition to simple pollutant icons and lung/health warnings, highlighting dioxins, nitrogen oxides, carcinogens, carbon monoxide and respiratory problems.
3) What to do instead
Quick cuts show chipping, mulching, composting, biodiversity piles, and contacting an authorised waste collector—positive, achievable choices.
4) Legal warning (static screen)
We pause on a high-contrast card for readability: If convicted of burning green waste, you could receive a fine up to €5,000 or up to 12 months in prison.
5) Call to action (static screen)
A bright end card with QR code and council website prompt: To find out more… leading to waste & recycling details for County Roscommon. Logos along the footer.
Design & motion language
- Friendly but firm: approachable characters and clean vectors deliver a serious message without preaching.
- Accessibility: high contrast, large type, clear pacing of legal text, and open-captioned versions for silent feeds.
- Local relevance: tailored for communities in Roscommon, and flexible enough to adapt for Dublin and other Irish authorities—true Promotional Video Design Ireland.
Formats & delivery
To maximise reach, we supplied:
- 16:9 (landscape) for web, presentations and YouTube.
- 1:1 and 9:16 social cuts for Instagram, TikTok, and Reels.
- Captioned masters for accessibility and autoplay contexts.
- Lightweight H.264 exports ready for CMS and social upload limits.
Why it matters
Public-information content works when it’s simple, human, and actionable. This campaign avoids jargon, shows the problem, points to practical alternatives, and lands the legal consequences—closing with a QR-driven next step residents can act on immediately. That’s the Designwest standard for Animated Video Design Roscommon and across Ireland.
Why councils and organisations choose Designwest
- Concept-to-delivery: strategy, scripting, storyboards, animation, VO, music, compliance.
- Platform-ready assets: ratio variants, captioned cuts, thumbnails, stills.
- Local understanding: campaigns for Roscommon, Dublin, and nationwide.
- Measurable outcomes: QR codes and trackable URLs to evidence impact.
FAQs — Promotional & Animated Video Design (Roscommon, Dublin, Ireland)
How long should a public-information video be?
60–90 seconds is ideal for social; this campaign ran ~65–75 seconds.
Is burning green waste actually illegal?
Yes—on farms and in gardens; the video states this clearly from the outset.
What counts as green waste?
Hedge cuttings, windfall, leaves, rushes, brush, small branches and similar plant materials.
What are the main health risks from burning?
Emissions can include dioxins, nitrogen oxides, carcinogens, carbon monoxide, contributing to respiratory problems.
What penalties are highlighted in the video?
Fines up to €5,000 or up to 12 months in prison on conviction.
What alternatives do you recommend in the film?
Chipping, mulching, composting, biodiversity piles, or using an authorised waste collector.
Do you supply multiple aspect ratios and captioned versions?
Yes—16:9, 1:1, and 9:16, with open-captioned versions for silent playback.
Can we include a QR code and track results?
Absolutely—end cards with QR/UTM links make engagement measurable.
How fast can you deliver a similar animation?
Typical schedules are 2–4 weeks; faster turnarounds are possible with a focused approvals path.
Do you handle script and storyboard approvals with our compliance team?
Yes—our workflow is built around timed storyboards and clear sign-offs.
Can you adapt for Dublin or national campaigns?
Yes—this Roscommon asset was designed with easy localisation for Dublin and other counties.
Do you provide Irish-language versions?
We can deliver bilingual VO, on-screen text and caption files.
Is accessibility baked in?
We design for legibility and pace legal statements on static cards, plus caption all versions.
What deliverables do we get at the end?
Master files for each ratio, captioned versions, end-card variants, and thumbnails/stills for social.
What makes Designwest different?
Strategy first, human storytelling, and Animated Video Design people actually watch—grounded in Roscommon, built for Ireland.
