Backyard Burning / Household Waste Burning — Promotional & Animated Video Design for Roscommon County Council (Ireland)
Designwest recently delivered a concise, hard-hitting animated promotional video for Roscommon County Councilto tackle a simple truth: burning household waste—inside or outside—is illegal and dangerous. Built end-to-end by our team (strategy, script, storyboard, motion, VO, captions), this project shows how we approach Promotional Video Design Roscommon and Animated Video Design Ireland with clarity, empathy, and measurable impact—ready for councils and campaigns across Roscommon, Dublin, and nationwide.
Animated Video Project Brief
Roscommon County Council needed a short, shareable explainer that would:
- State clearly that backyard burning and burning waste in stoves/open fires is illegal.
- Explain the health impacts in plain language.
- Offer practical alternatives and a direct call to action.
- Work across web and social (16:9, 1:1, 9:16) with open-captioned versions.
Target runtime: ~65–75 seconds to suit social placements and community presentations.
Our creative approach
We storyboarded a clean, scene-based narrative that moves quickly, lands the legal point, and finishes with a clear next step.
Scene arc (high level)
- Backyard burning: A resident tosses plastics and paper into a rusty barrel; smoke rises; VO flags illegality.
- Burning inside the home: Inserts “wrong” fuels (wrappers/painted wood) into a stove; VO repeats: also illegal indoors.
- Health impacts: Smoke morphs into chemical icons (Dioxins, Nitrogen Oxides, Carcinogens, Carbon Monoxide) and Respiratory Issues; family scenes underline risk.
- Positive alternatives: Segregation at home, bring centres, greener community scenes; VO: reduce waste, dispose properly.
- Legal warning: On-screen card with penalties—fines up to €5,000 or up to 12 months in prison.
- CTA: Bright end card with QR code and council web address for more on waste & recycling in County Roscommon.
Design & motion language
- Approachable visuals, firm message: Friendly characters, clean vectors, confident, high-contrast typography.
- Motion with purpose: Micro-transitions keep pace without distracting from VO; captions for silent autoplay.
- Local relevance: Made for communities in Roscommon, with variants suitable for Dublin and other Irish local authorities—true Promotional Video Design Ireland.
Script, VO & compliance
Narration mirrors the storyboard beats above—short, authoritative, and human. It flags illegality (indoors and outdoors), outlines the health risks, presents legal penalties on a static screen for readability, and directs viewers to scan the QR/visit the site for correct disposal options. All timings and on-screen statements align with the approved timed storyboard.
Formats & delivery
To maximise reach, we delivered:
- 16:9 (landscape) for websites, presentations, YouTube.
- 1:1 (square) and 9:16 (vertical) for Instagram, TikTok, Reels.
- Open-captioned versions for accessibility and silent feeds.
- Lightweight H.264 masters optimised for social/CMS.
This is our standard for Animated Video Design Roscommon and Promotional Video Design Dublin—built for where people actually watch.
Why it matters
Public-information content works when it’s clear, relatable, and actionable. This animation avoids preaching; it shows the problem, humanises the impact, and offers simple, legal alternatives—closing with a QR-driven next step. That’s how we turn complex policy into content residents will watch and act on.
Why councils and organisations choose Designwest
- Concept-to-delivery: Strategy, scripting, storyboards, animation, VO, music, compliance.
- Platform-ready assets: Ratio variants, captioned cuts, thumbnails, stills.
- Local understanding: Campaigns for Roscommon, Dublin, and across Ireland.
- Measurable outcomes: CTAs, QR codes, and trackable URLs to evidence impact.
FAQs — Promotional — Animated Video Design (Roscommon, Dublin, Ireland)
How long should a public-information video be?
60–90 seconds is ideal for social; this campaign ran ~65–75 seconds.
Is burning household waste really illegal indoors and outdoors?
Yes—the storyboard and legal screen state both are illegal and outline penalties.
What penalties must be shown on screen?
We included: fine up to €5,000 or up to 12 months in prison on a clear legal card.
Can you handle the full process (script to final files)?
Yes—full Promotional Video Design Roscommon service: concept, script, storyboard, animation, VO, music, delivery.
Do you supply multiple aspect ratios?
Absolutely: 16:9, 1:1, 9:16, each with open-captioned versions.
Can we include QR codes and track scans?
Yes—QR codes with UTM parameters so your comms team can measure impact.
What does a typical council-grade animation cost?
Most projects land between €3,500 and €9,000 depending on complexity, VO, and number of cut-downs.
How fast can you turn it around?
Standard timelines are 2–4 weeks; accelerated schedules are possible with focused approvals.
Can you adapt our existing brand assets?
Yes—logos, palettes, typography, tone of voice—all integrated for brand continuity.
Do you deliver for campaigns outside Roscommon?
Yes—Animated Video Design Ireland: we work with authorities and NGOs across Ireland, including Dublin.
Do you support Irish-language versions?
We can supply bilingual VO, on-screen text, and caption files.
Is accessibility considered?
We design for contrast, legibility, captioning, and clear pacing of legal statements.
What about music and SFX licensing?
We source and license tracks/SFX and provide licence documentation.
Can we reuse scenes as social snippets?
Yes—we can deliver short cut-downs, loops, and stills for organic and paid social.
What makes Designwest different?
Strategy first, human storytelling, and Animated Video Design residents actually watch—grounded in Roscommon, built for Ireland.
