We could write a book on branding. Seriously, we could. But for now let’s focus on the core branding ingredients and why they matter. The best place to start is with your identity. It could be a logo or a wordmark or just a splash on a page but However you look at it, this is something that sets you apart from your competitors & represents you and your business. There are several elements to consider, including colour, typeface, style, photo and illustration – and this is where we can help..by helping you create the identity, logo design , word mark or even that ‘splash’ that will help your business grow.
This is just the first chapter in creating your BRAND. The foundation if you will.
Next up is building that brand. A good brand identity tells your customers, prospects and suppliers what you stand for. It is the essence of you, something which will help you create that first and yet long lasting impression. Indeed, given time and successful branding excercises, it will help you establish a personal relationship, even an emotion, between your business and the people who matter most – your potential customers, prospects and Target market. You can see why it’s important to get it right.
A good brand will encompass everything in your business, whether it’s your people, products, services, vehicles, printed materials and anything connected to the company. A great branding concept should resonate with your audience and say something instantly about you and your business. Want an example? Think Superman. Think the big “S” on his chest, that suit, that quiff of hair… together those ingredients created an unforgettable brand. Take him out of the suit and it didn’t work so well, did it? Why? because he was missing some of the essential elements of his master brand. Close your eyes and we bet you can picture Superman and remember the physical and emotional response he gave you. And THAT is a perfect example of a great brand and how it potentially can resonate with you! You can open your eyes now.